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Starbucks “Free Pastry” on Twitter Promo
Many companies and franchise chains worry how they can leverage social media platforms for their use. While some companies approach to mobile and social media marketing is a wait and see approach, other smart companies are executing their simple plans and getting excellent results.

Couple of months ago, Starbucks launched a one-day promotion entirely on Twitter. The offer was a free pastry with the purchase of a beverage. It was marketed only on Twitter for two days prior to the day of actual release. Starbucks spent $12,000 putting the promotion together.

Here are the results of the promotion on twitter:

* Generated nearly $500,000 in additional revenue the day of the offering

* Increased Starbucks Twitter followers by nearly 250,000 in one week

* Spillover sharing of the promo (friend to friend) increased Starbucks Facebook followers by nearly 40,000 in one week

* Average coupon turn-in was nine per store

* Customers had the choice of showing the barista the coupon on their phone or printing it out

Conclusion: A return of 410 percent on $12,000 cost of the promotion clearly shows how twitter can be an effective tool to market your business.

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